The best fashion rental services in London from Rotaro, Onloan, to Hurr


The new fashion trend? Rent, don’t buy. Fashion is estimated to be responsible for 10% of global carbon emissions, but luckily a host of new premium and premium rental services are filling the market with chic and sustainable options. We test the best sites in London.

For rent

Bored of all your clothes and want to be trendy without splurging on a new wardrobe? Maybe I just have the solution. The Onloan premise is great: Rent two or four designer pieces per month for £ 69 or £ 99 respectively. Shipping, cleaning, delivery and all minor repairs are included in the price. Simply choose your items each month on their website from a selection of labels ranging from Shrimps to Joseph. Wear them however you want, swap out anything that doesn’t fit or work on you, then pack it all in their recyclable bag with prepaid shipping and off you go. For minimal expense, you will look fabulous and also reduce your carbon footprint. What’s not to like? Anna van praagh Monthly two-item subscription from £ 69, onloan.co

Endless wardrobe

As an Asos junkie with the habit of removing clothes as fast as I buy them, it was like a winning formula: Free People long dresses, Harmur crop tops and Olivia Rubin briefs delivered by a carbon neutral courier. for a fifth the price – and without the guilt of returning them after a single wear and tear. “Endless” might be a slight exaggeration, but Endless Wardrobe certainly works if you’re indecisive like me. Net-a-Porter is not, but what the rental service lacks in quantity (the site had 24 dress options the day I ordered), it makes up for in quality. You can also buy pre-liked parts at a reduced price. I opted for three designer dresses for my birthday party and there was something liberating about going out of my usual style, knowing that I would never have to wear my chosen dress again if I did. changed my mind. Katie Strick

Rotaro

/ Rotaro

Rotaro

Gaia worship! From La Vali! Réjina Pyo! Stine Goya! If you’ve seen it on a fashion influencer, it’ll be on Rotaro. Pieces are carefully selected in easy-to-browse editions, especially for brides, parties, holidays and weddings. The handbags section is full of treasures, from pink Prada minis to JW Anderson tote bags. The system is fluid and foolproof: select your parts and say how long you want to rent them (four, eight or 12 days) and when you want to receive them. All clothing comes with a Try-On ribbon, so if you don’t wear it, you don’t pay – just leave the tag intact. Dry cleaning is included in the price and items are returned smoothly. I chose a few different looks for my honeymoon in Hydra after deciding that my own summer wardrobe was sorely lacking. The meadow-print Yasmina Q dress (RRP £ 336, but mine for £ 29) was just the cheerful pop of color my Greek getaway needed. You probably wouldn’t head to Rotaro for a reasonable power suit, but for that fringed zebra print dress that you will likely own once it gets golden. Suzannah ramsdale

My wardrobe HQ

Specializing in event dressing, My Wardrobe HQ is at the high end of the rental price range. While the super organized can rent coins through the website, more last minute bettors (me) can try things in store. I went to Harrods – where they keep the latest additions – looking for something to wear for a few weekday evenings. The selection is heavily focused on sequins, ruffles and transparencies which was not what I was looking for. I chose a simple, cream Victoria Beckham dress which costs £ 22.31 / day. Did I have the swagger of the new dress? You bet. I even gave it a second outing. The downsides include the lack of options for non-standard sizes and the need to make two trips to the store, to pick up and return. But I am a convert to hire. Prudence Ivey

Prudence Ivey in Victoria Beckham from My Wardrobe HQ

/ Dave benett

BagButler

BagButler is one of the best places to hire accessories, and with a wedding to attend, I enlisted his services to give my outfit the finishing touch. The brands listed on the website are all the brands that I have added to my lottery winning shopping list: Chanel, Miu Miu, and Louis Vuitton. I chose a Dior velor mini saddle which cost £ 135 to hire, part of the £ 2,150 suggested retail price. It arrived immaculately wrapped between sheets of tissue paper, mine to have and to hold for three wonderful days. Returns are easy: BagButler sends you clear instructions via email one day before your rental ends. Abha Shah

BagButler

/ BagButler

Hurr

When I got an invitation to Wimbledon this summer, I decided I needed something exceptional. Hurr offers peer-to-peer rentals, which means you can rent from influencer and publisher cabinets, as well as browse clothing, bags and accessories from over 450 brands, including Rixo, De La Vali and The Vampire’s Wife. . Between sizes? There is also a curation of pieces on display at Selfridges. I ended up opting for a green gingham dress from Kitri and using a £ 10 discount code the whole thing cost me £ 32.01 including dry cleaning and insurance cover (optional) of £ 5 . The only downside was having to pay the return shipping cost. But Hurr will be perfect when the Christmas drink invitations start to arrive. Rosie Fitzmaurice

Meghann Murdock wearing Deborah Lyons from By Rotation

/ Dave benett

By rotation

I had been meaning to try By Rotation ever since a summer wedding panic saw me splurging £ 250 on a Reformation dress I’ve worn once since. An invitation to the Saatchi Gallery and the Below Stone Nest launch party turned out to be the perfect excuse – and the power suits were the answer to my sartorial dilemma. A khaki green Deborah Lyons pantsuit and jacket cost £ 9 a day (£ 290 new); while a fitted Italian wool blend Cefinn suit has a 2022 registrar throughout. At £ 15 a day (£ 780 new), I just hope it will still be on the app in a few months. It’s very simple: filter by size and item, or follow lenders online to get a good idea of ​​the fit when you rent from them again. Meghann murdock

Rentals start from £ 2 per day, minimum rental periods may apply, byrotation.com

By rotation

/ By rotation

Girl meet dress

Wedding invitations are piling up thanks to the many cancellations over the past year, but unfortunately neither my wardrobe nor my finances can buy more dresses for such events. Enter Girl Meets Dress. With a range of sizes up to UK 18, GMD is definitely more inclusive than other services. However, the selection is either a full-fledged glam red carpet or floor-length bridesmaid dresses, in other words, perfect for big business events, but nothing that works for a simple country wedding. The lack of choice in the larger sizes was disheartening, but it’s unfair to just leave that at GMD’s doorstep. After all, if designers don’t make decent dresses in extended sizes, they just can’t be rented. Abha Shah


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