All through the previous yr, everybody has needed to suppose creatively about how one can hold their enterprise afloat, whereas nonetheless discovering a cause to stand up day-after-day. Whereas some occasion professionals have discovered success with digital or micro-event occasions, others have discovered various sources of revenue by way of different enterprise ventures – celebration containers, tutorials, leases, design. digital occasions and in some circumstances have even adopted one thing utterly totally different.
“Evidently, final yr was fairly a curler coaster,” stated Renee Sabo, of City night, through the latest Small Enterprise Growth Middle Community webinar “Facet Hustles for Marriage ceremony Execs”, which is a part of the The street to restoration and reconstruction of the marriage business webinar collection. “Fortuitously, this allowed the professionals to discover a brand new ardour venture as a result of that they had the time.”
These further actions, or “facet actions”, have opened up alternatives for occasion professionals to not solely keep busy, but in addition to achieve success in new and thrilling methods.
“It is very pure for us to be drawn to concepts and ideas which are continually evolving exterior of our core enterprise,” stated Sabo.
My safari city
PartyWorks Interactive is a turnkey particular occasions firm specializing in interactive leisure, so you possibly can think about that it encountered many challenges much like different occasion firms as soon as the COVID-19 pandemic struck.
“As everyone knows, the pandemic introduced our business to a screeching halt,” says Eric Elkaim, proprietor of PartyWorks Interactive. “Nevertheless it additionally sidelined individuals and divided neighbors and households.”
That is why, firstly of the pandemic, Elkaim determined he wished to attempt to carry pleasure to the households who have been caught at house with nothing to do.
“To create a light-weight comedy, I began placing large inflatables from my occasion stock in my entrance yard,” Elkaim stated. “I simply wished to make individuals snigger. Immediately, I had a number of automobiles driving previous my home.
And that is how My Metropolis Safari was born.
My Metropolis Safari is a family-friendly scavenger hunt the place contributors comply with a map searching for large inflatable animals or different services, all of which have been a part of PartyWorks Interactive’s pre-pandemic stock. Many occasions have integrated themes into the scavenger hunt, reminiscent of Jurassic Park, Lunar New Yr, July 4th, and an upcoming Easter Egg Hunt.
“This occasion began as a enjoyable thought to get individuals out of their properties with the children whereas theme parks, cinemas, bowling alleys and extra are closed,” Elkaim stated. “We have been decided to discover a solution to carry much-needed enjoyable and enjoyable to confused and locked-in households.”
Nevertheless, what began out as foolish enjoyable has grown past something Elkaim initially deliberate. Since its launch, My Metropolis Safari has gathered greater than 250,000 contributors in practically a dozen cities, with extra on the horizon.
“I can not describe to you what it feels wish to make 1000’s of kids smile and thank us dad and mom,” Elkaim stated.
My Metropolis Safari has even taken on a lifetime of its personal now that surrounding faculty districts have made it a job by having college students select an animal discovered on the scavenger to make a guide report. And it even grew to become a badge for native Lady Scouts on how one can learn a map.
“We have been amazed and touched by the response,” Elkaim stated.
Put your abilities to work
My Metropolis Safari is only one instance of a facet bustle that got here out of the pandemic. If you’re trying to leap into a brand new facet enterprise, remember the fact that the important thing to success is harnessing the talents and information you have already got. Possibly you’re a frequent speaker at conferences, so why not take into account beginning your individual podcast. Do you will have advertising or editorial experience? Think about getting into the content material market. Do you like to create personalised decorations or items? Possibly one thing like Etsy or a web-based retailer will attraction to you extra. The probabilities are really limitless for what your subsequent facet bustle may be, it simply is determined by your talent set.
“My Metropolis Safari took a variety of chutzpah,” Elkaim stated. “And, as you possibly can think about, as an occasion planner, designer, and activation firm, all of our expertise and abilities got here into play.”
Facet actions not solely present a chance to place your abilities to work, however in addition they open the door to new partnerships, an extra supply of revenue, a higher community of consumers and suppliers, whereas additionally benefiting out of your place out there, Sabo stated.
“I can say for positive that the occasion enterprise will not be lifeless,” Elkaim stated. “You simply have to rethink your online business and redeploy your belongings primarily based on the present scenario.”