As Covid vaccination rates rise, so does the number of couples seeking marriage.
In addition to the thousands of people forced to postpone weddings due to the pandemic, many more have become engaged since the start of the crisis. And so we found ourselves a little frantic, with the wedding seasons for the next few years set to be like never before.
“I, in addition to all the other wedding professionals, I live true madness right now, ”said event planner Jesse Reing indy100.
The owner of New York and London-based Events by Jesse has confirmed there has been a massive surge in bookings as cities begin to emerge from months of lockdown.
“We have pre-planned weddings happening this year, as well as all the postponements. That’s a lot in itself, ”she said of the upsurge in ceremonies. “But on top of that, the overwhelming desire to celebrate anything with family and friends, coupled with the fear that things will get tough again, are behind this massive influx of short engagements.”
Hence: The boom in post-Covid marriages.
We asked Reing, along with three other professional planners, what the future holds for bride and groom and what pandemic trends are here to stay. Here is what we learned:
More weddings on weekdays
Weddings usually take place on Saturdays, but the pandemic has pushed several ceremonies to an unexpected location: in the middle of the week.
“Before Covid, couples were quickly put off by the ideas of Friday and Sunday weddings. Now, with the oversaturation of the number of weddings, we no longer only see Fridays and Sundays, but also weekdays, ”explained Reing.
“Midweek weddings are big in 2022,” agreed Larissa Banting, destination wedding planner and owner of Weddings Costa Rica in San Jose.
“Dates are being booked fast and furiously, as the changed 2020 and 2021 dates now compete with an influx of couples who have waited to book until things ‘get back to normal.’ The other days that Saturdays will become popular as the movement towards less traditional weddings continues. ”
Live broadcast of the ceremony
Thousands of couples have chosen to broadcast their weddings live as a temporary alternative to having many guests present in person. But now couples are actually choosing to stream live in addition to in-person parties.
“We might all be fed up with videoconferencing meetings, but when it comes to live streaming your events, it’s now gone beyond the ‘Covid trend’ and into the ‘wedding standard’ category. “said Rena Sweeney, owner of Alchemy Events in New Orleans and creative director of NOW Weddings Magazine.
“A lot of companies and videographers are offering this as a dedicated service that is far higher in quality than your average web streaming from your cell phone,” she added. “The end product is a great way for all of your loved ones to be included, no matter where they live.”
Courtney Lutkus, owner, planner and designer at Simply Radiant Events in Southern California, said the same. “There have been weddings that people have broadcast online so that the family who cannot travel or feel unsafe to travel can still participate in some way,” she explained. “I see this continuing for those who have older family members who may not be able to travel.”
Highly organized guest lists
Gone are the days of inviting your mom’s best friend and her best friend’s best friend.
“As much as the definition of ‘traditional’ marriage has evolved into something more modern, there still seems to be an expectation that you should invite certain people – 5e cousins, office mates you’ve never spoken to, mom’s friends you’ve never met, ”Reing noted.
“I see couples using the pandemic as an excuse not to have to invite the extra 30 people they didn’t want there in the first place. While the restrictions are lifted and the venue is allowed to function normally, many of my clients happily use Covid as a way to have the wedding they want, without disappointing people. “
And this is the case all over the world. “Couples are opting for fewer people, choosing to invite those who are really close to them, not only to reduce the number of guests, but also to relieve people from the uncomfortable position of being invited but not feeling uncomfortable traveling in a pandemic, ”Banting mentioned.
Low cost intimate gatherings
Historically, weddings have caused couples to spend money they don’t necessarily have, but the pandemic has made us rethink our priorities. “Small, intimate gatherings will probably be around for a while as they are a way to have a more profitable marriage,” Lutkus observed.
Karen Cleveland, label editor and co-author of “The New Wedding Book: A Guide to Ditching All the Rules,” agreed. “Small weddings are here to stay,” she said. “The pandemic has given us an alternative path to the arms race that was previously the culture of marriage where everything was so extra. By keeping weddings small, couples save money, avoid stress, and still have beautiful, romantic weddings.
Goodbye to buffets
Sorry, buffet fans, but collective dining stations are officially canceled.
“Buffets are going to be a thing of the past due to health concerns, along with common bowls of dips, vegetables and fries,” Banting predicted. “Platters, French service and bars with individually presented tapas and hearty appetizers will become the new normal.”
“The big screens and the grazing stations are out,” Sweeney said. “Instead, caterers opt for creative displays to showcase individual cold cuts and appetizers, which doesn’t mean the entire guest list chooses the same food.”
Expressing the personality of couples
Cookie-cutter weddings are a thing of the past – get ready to see some personality.
“[Couples are] not only ready to celebrate, but they really want to focus on making their wedding unique for them, ”Sweeney said. “As couples get more and more inundated with social media and idea boards, they’re tired of seeing the same thing over and over again. Now that they can party again, they really want to grow up and that really speaks to who they are as a couple.
The same goes for the demonstration of the principles of the couple.
“Weddings go back to their roots as deeply meaningful, value-embedded ceremonies,” Cleveland explained. “We can expect to see couples spending on things they really care about and passing on additional things they don’t care about. It also means how they select suppliers.
“There has never been a more savvy cohort of couples who marry and they are picky about their budgets and where they want to spend, like selecting suppliers who share their values, like supporting black-owned and black-owned businesses. Indigenous people, ”she added.
More unique experiences
Prepare for innovative wedding activities.
“We’re seeing less emphasis on dancing and more on experiences, such as coffee tasting bars with barista, rum tasting stations or wine tasting with a sommelier, with a seating area where customers can relax and chat, rather than cutting a rug on the sweaty dance floor, ”Banting said. (Now this is a wedding we would like to attend.)
In Southern California, for example, “beach weddings have increased with a more laid-back vibe and a luxury picnic to follow,” Lutkus found.
Just make sure you don’t judge anyone’s “non-traditional” plans as unusual as you think they are.
“It’s a strange time for literally everyone in the world,” Reing said. “Your friend wants a backyard wedding with a barbecue food truck?” Fresh! Your friend wants to run away with his partner and not invite friends or family? Fresh!”
“We shouldn’t judge those we love for staying true to themselves,” she concluded.
Let the frenzy begin …