Credit: Donavan Morrisson
Did you really go to Greece if you hadn’t taken a famous “flying dress” photo? I mean, who doesn’t want gorgeous photos of themselves in a lavish dress with the wind blowing, their hair combed, a battered face and the beautiful view of Santorini in the background?
That is of course if you can save money without flying halfway around the world to Greece. All it takes is a trip to Jamaica, and voila! The flying dress experience on the beach will be posted on the gram in a matter of minutes. Although the photos look like they were taken for a high fashion magazine, the photoshoots are relatively affordable and will keep you cherishing them for the rest of your life.
While working as a wedding planner in his hometown of Montego Bay, Jamaica, Chrisan Hunter saw an opportunity to capitalize on the growing trend, while also bringing the experience to the many travelers who frequent the island. And the rest, as they say, is history! HerDress Jamaica was born.
In this interview with ESSENCE, she shares her inspiration behind the growing brand, what will follow and what sets the Jamaican experience apart from its European competitors.
What inspired HerDress Jamaica? How did you come up with the concept?
After losing my job due to COVID-19, I decided it was time to start my own business. Although it was a risky decision, it has always been a dream of mine. I was first interested in a flying dress photoshoot in Greece and after thinking about my many business ideas I decided to start a photo shoot dress rental business. Back then we really didn’t have anything like it in Jamaica and I thought it was great to bring this experience here. I knew women would love it as it was the opportunity to be captured in a glamorous dress with the picturesque scenery of our island. It has also helped so many women as it is so much easier to rent a dress for a photoshoot than to buy a dress to never wear it again.
How has the reception been so far?
The welcome has been incredible – we are truly blessed. We are 1 year and 4 months old and have turned over 300 clients. Our clients use our services for their birthdays, anniversaries, maternity sessions, or simply as a way to celebrate themselves or to mark an important milestone in their life. They always mention how stimulating the shoot is and their desire to come back for another shoot. Our clients always share their experience with others which is one of the main reasons we have grown so quickly.
What sets Jamaica apart from similar European competitors?
Our team, the landscapes and our people. We have a great team here in Jamaica. From the first contact, the HerDress Jamaica experience begins. We take the stress out of our clients trying to figure everything out on their own. We help our clients find the perfect dress depending on the type of shoot. They have a number of talented photographers to choose from. We provide transport, locations, makeup artists and an assistant to dress our clients as well as to guide throughout the shoot. They still feel like celebrities because we go above and beyond for each of them. The HerDress experience is more than posing for the camera in disguise. We make sure they all feel beautiful and have a memory that will last a lifetime. Second, the landscape is very different. We use locations across the island to capture the tropical beauty of Jamaica. Finally, our people. Jamaicans are some of the warmest and friendliest people you will ever meet. Our customers always mention how home they feel when they visit and that makes us really special.
Are you planning to expand your business offering in the new year?
Yes. We will release new models of dresses very soon. I am very excited about these.
Are you still doing wedding planning services?
Currently, I focus more on brand development before venturing into weddings. However, I have something special coming up for brides as an extension of HerDress. We will publish them later this year.