Jaipur earns the seal of ethical craftsmanship Nest


Jaipur Living is the latest company to achieve the Nest Seal of Ethical Craftsmanship, the first consumer seal that ensures that artisans who work in homes and small workshops receive the same protections for workers as their counterparts in businesses. socially compliant factories and the products they manufacture meet the highest degree of ethical production standards.

“We are honored to be part of the Nest Board of Directors and to have been awarded the Nest Seal of Ethical Craftsmanship. The work that Nest is pioneering is very aligned with our own mission and values ​​of supporting women artisans, protecting the art of hand-weaving, and paving the way for the next generation of artisans. We look forward to advancing our work with Nest to help create holistic solutions and innovative programs that will continue to provide more awareness, social awareness and economic growth to our artisans, as well as to all who work outside. of the four-walled factory, ”said Asha Chaudhary, CEO of Jaipur Living.

To earn the Nest Seal, Jaipur Living’s supply chain has been assessed against the Nest Standards for Homes and Small Shops, and the company has demonstrated its commitment to the five core principles of the standards, which protect the rights of people. manual workers around the world. This achievement places Jaipur Living in a community of 13 companies that have earned the Nest Seal through months of training, dedication and hard work alongside Nest.

Jaipur Living, a member of the Nest steering committee, which launched the standards at the United Nations in 2016, partners with more than 6,000 carpet weavers, knotters and spinners across Rajasthan, India, to produce rugs, pillows and refined interior decorations. In total, Jaipur Living and its family of brands support more than 40,000 weavers, providing artisans with the opportunity to earn a sustainable living while reviving an age-old, endangered art form.

In addition to its commitment to guarantee the rights and protection of all people throughout its manufacturing process, Jaipur Living has developed a unique technology-based system to optimize the transparency and efficiency of the supply chain. . Field staff are recruited from the artisan communities that Jaipur Living works with and are equipped with a mobile app to track production, wages and supply chain mapping. This innovative system improves efficiency and transparency throughout the production process.

Jaipur Living joins manual production companies in seven countries that have achieved the Nest Seal through concerted efforts to collectively manage more socially responsible and economically sustainable relationships with more than 45,000 artisans around the world.

“Jaipur Living’s commitment to ensuring that knotters and weavers who work at home and in small workshops enjoy the same rights, protections and wages as workers in the formal economy is both admirable and the standard bearer. of how brands are committed to ethical production. should work, ”says Rebecca van Bergen, founder and executive director of Nest. “We are grateful to Jaipur Living for adopting Nest standards across all of its supply chains in India, and we look forward to expanding the program with their support.”

To date, the Nest Seal appears on more than 400 products and in more than 2,000 retail stores, including Target and West Elm.


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