As California nears a full reopening on June 15, the event industry is booming. It’s a step towards recovery after more than a year of losses, according to Suher Haidar, event organizer and owner of Refined by Suher and FRE by Suher.
“No days off, not for me anyway… I love it.” And I am very happy to do what I am doing and we are very blessed, ”Haidar said. She booked throughout the year and told NBC 7 she was already responding to inquiries until 2024.
“It’s a lot of work, late nights, deadlines, deadlines, playing Tetris with all the vendors we have,” Haidar explained.
Haidar said the full state reopening, scheduled for June 15, opens the doors to other events.
“Indoor dining will be much more accessible, which means we can organize rehearsal dinners at restaurants, venues, hotels that are reopening again,” Haidar explained.
Most indoor venues will be able to reopen without restrictions for events with fewer than 5,000 attendees, according to state health officials. And when it comes to travel for events, in most cases, the state will no longer advise Californians to self-quarantine upon their return.
“It’s extremely welcome after such a difficult year without being able to do anything and work with our couples and give them their special day,” Haidar said.
Some of her clients are planning their wedding for the second time, like Natalie Hormann.
“It was in May 2020 that we were to get married,” Hormann said. She is the primary wedding assistant and client of Haidar, who told NBC 7 that she has been planning her wedding since 2018.
“We are relieved and grateful for the love and support we have had during this time and everyone is just as excited as we are to finally have our special day,” Hormann said. Her wedding has been postponed to October and she expects to celebrate the big day safely, but without many restrictions.
Meanwhile, Haidar said she is preparing for a long year of events and is happy to return to work.
“I feel like this is just the beginning of what we’re seeing, and the boom is really coming,” Haidar said, predicting that demand for rescheduled events will continue for at least a year.